In the highly competitive EdTech industry, getting quality leads is a challenge . But what if one company is spending plenty on ads but still has a backlog of low-quality leads and zero organic growth?
That was the situation for one of our recent clients who came to us requesting a free audit.
Let’s deep dive into the case and understand the problem and we provided solution to it.
The Problem
Upon our initial audit, we discovered several issues that were holding them back:
Low Quality Leads: Even after investing in paid advertising, the majority of the leads were useless or unqualified.
Funnel Breakage: The customer journey was not optimized — the prospective students were falling off at various points.
Website Problems: Inefficient loading, confusing messaging, and flimsy CTAs (Call-to-Actions) impacted conversions.
Tainted SEO: Nearly zero organic leads — their whole pipe was relying on paid efforts, and scaling became costly and unviable.
Weak Follow-Up & Growth Gaps: Even when leads were being generated, follow-up was inconsistent and non-personalized, resulting in lost enrollment opportunities and stagnant revenue growth.
In short: High cost, low return, no dependable growth engine, and lost revenue potential.
Our Solution
We crafted a robust growth strategy that balanced short-term gains with long-term sustainability:
Google Ads Optimization
Reorganized campaigns for relevance and targeting.
Built audience segments to exclude irrelevant traffic.
Better ad copies, landing pages, and bidding strategy to maximize ROI.
Conversion Funnel Optimization
Reformatted the lead journey to minimize friction.
Enhanced CTAs, forms, and follow-up triggers to turn interest into action.
Sales Process Improvement
Developed a systematic follow-up sequence to enhance lead engagement.
Added CRM workflows to monitor, nurture, and close leads quicker.
Educated sales reps to prioritize high-intent leads, enhancing conversion.
Website Enhancements
Enhanced UX/UI for a better, simpler experience.
Ensured mobile-first and quicker load speeds.
SEO Strategy Implementation
Keyword research from student searches.
Quality blogs, landing pages, and backlinks for organic increase.
Technical SEO repairs to enhance visibility and ranks.
The Results
Just 90 days later, the change was evident:
Lead Volume: 2X higher with improved qualification rate.
Cost Per Lead: Reduced noticeably because of improved targeting and relevance.
Organic Growth: SEO activities began driving consistent volumes of organic leads — lessening reliance on paid campaigns.
Funnel Efficiency: Journey and website optimization optimized the lead-to-enrollment ratio.
Sales Growth: With formal follow-ups and CRM-centered nurturing, the client successfully converted more leads to actual enrollments, fueling direct revenue growth.
And a Happy client! Here’s what our client had to say about us:
Key Takeaway
Other times, the issue isn't the budget — it's the strategy. Looking at the overall ecosystem (ads, site, funnel, sales process, SEO) rather than a single channel, we were able to transform a flailing lead pipeline into a scalable growth engine.
If your EdTech business (or any expanding business) is experiencing similar issues, it may not need more spend — it may just need a better plan.
Interested in how we can do the same for you? Let's chat. Send us a message and let's discuss the possibilities together.